---
title: "Art. 26 DSA: Advertising on online platforms"
canonical: "https://dposchool.com/dsa/article/26"
source: "https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CELEX:32022R2065#art_26"
source_note: "Source: Regulation (EU) 2022/2065, OJ L 277, 27.10.2022, p. 1. Only the text published in the Official Journal is authentic. © European Union, https://eur-lex.europa.eu"
text_as_of: "2022-10-27"
language: "en"
publisher: "DPO School"
---

Art. 26 DSA · Chapter III: DUE DILIGENCE OBLIGATIONS FOR A TRANSPARENT AND SAFE ONLINE ENVIRONMENT · Section 3: Additional provisions applicable to providers of online platforms

# Article 26 DSA: Advertising on online platforms

Official Journal text of 27 October 2022. Retrieved 30 October 2026.

## Official text

### Article 26(1)

**1.** Providers of online platforms that present advertisements on their online interfaces shall ensure that, for each specific advertisement presented to each individual recipient, the recipients of the service are able to identify, in a clear, concise and unambiguous manner and in real time, the following:

#### Article 26(1)(a)

**(a)** that the information is an advertisement, including through prominent markings, which might follow standards pursuant to Article 44;

#### Article 26(1)(b)

**(b)** the natural or legal person on whose behalf the advertisement is presented;

#### Article 26(1)(c)

**(c)** the natural or legal person who paid for the advertisement if that person is different from the natural or legal person referred to in point (b);

#### Article 26(1)(d)

**(d)** meaningful information directly and easily accessible from the advertisement about the main parameters used to determine the recipient to whom the advertisement is presented and, where applicable, about how to change those parameters.

### Article 26(2)

**2.** Providers of online platforms shall provide recipients of the service with a functionality to declare whether the content they provide is or contains commercial communications.

When the recipient of the service submits a declaration pursuant to this paragraph, the provider of online platforms shall ensure that other recipients of the service can identify in a clear and unambiguous manner and in real time, including through prominent markings, which might follow standards pursuant to Article 44, that the content provided by the recipient of the service is or contains commercial communications, as described in that declaration.

### Article 26(3)

**3.** Providers of online platforms shall not present advertisements to recipients of the service based on profiling as defined in Article 4, point (4), of Regulation (EU) 2016/679 using special categories of personal data referred to in Article 9(1) of Regulation (EU) 2016/679.

## Source

Source: Regulation (EU) 2022/2065, OJ L 277, 27.10.2022, p. 1. Only the text published in the Official Journal is authentic. © European Union, https://eur-lex.europa.eu

[Article 26 on EUR-Lex](https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CELEX:32022R2065#art_26)

Official Journal text of 27 October 2022. Retrieved 30 October 2026.

This is reference material, not legal advice.

## Navigation

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- Machine-readable index: https://dposchool.com/dsa/llms.txt
- JSON API: https://dposchool.com/dsa/api/v1/index.json
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