---
title: "Apoteket AB fined SEK 37,000,000 (Sweden, 2024)"
canonical: "https://dposchool.com/gdpr/fine/imy-apoteket-2024-08"
source: "https://www.imy.se/nyheter/sanktionsavgifter-mot-apoteket-och-apohem-for-overforing-av-personuppgifter-till-meta/"
source_note: "Only the authority's decision is authoritative."
text_as_of: "2026-10-28"
last_reviewed: "2026-10-29"
language: "en"
publisher: "DPO School"
---

Fine · Sweden

# Apoteket AB: SEK 37,000,000

[Reviewed by Sergio Maldonado Elvira on 29 October 2026](https://dposchool.com/gdpr/about#review)

- **Authority:** Integritetsskyddsmyndigheten (Swedish Authority for Privacy Protection)
- **Country:** Sweden
- **Date:** Decision of 29 August 2024
- **Amount:** SEK 37,000,000, as imposed (not converted)
- **Appeal status:** Unknown
- **Provisions cited:** [Article 32(1)](https://dposchool.com/gdpr/article/32#1)

## What the fine was for (summary, not the official text)

A pharmacy's Meta pixel sent sensitive purchase data (for example, self-tests and treatments) to Meta for over two years because of weak security routines.

## Official source

- [Decision or announcement of the authority](https://www.imy.se/nyheter/sanktionsavgifter-mot-apoteket-och-apohem-for-overforing-av-personuppgifter-till-meta/)

Checked against the official source on 28 October 2026.

Only the authority's decision is authoritative. This is reference material, not legal advice.

## Navigation

[GDPR Navigator](https://dposchool.com/gdpr) / [Fines](https://dposchool.com/gdpr/fines) / Apoteket AB

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