Fine · Sweden
Apoteket AB: SEK 37,000,000
- Authority
- Integritetsskyddsmyndigheten (Swedish Authority for Privacy Protection)
- Country
- Sweden
- Date
- Decision of 29 August 2024
- Amount
- SEK 37,000,000, as imposed (not converted)
- Appeal status
- Unknown
- Provisions cited
- Article 32(1)
What the fine was for (summary, not the official text)
A pharmacy's Meta pixel sent sensitive purchase data (for example, self-tests and treatments) to Meta for over two years because of weak security routines.
Checked against the official source on 28 October 2026.
Only the authority's decision is authoritative. This is reference material, not legal advice.